Late last week, Facebook announced an “upgrade” for pages. Whereas you or I have a personal “profile,” business, corporations, non-profits and other such entities have pages. Personal profiles were upgraded to the current standard about a month ago, so the shift for pages was not completely unforeseen.
What does this change mean for you and your company? Well, several things. First of course is the new layout, including a somewhat smaller profile photo, and your latest five photos displayed at the top of the profile. However, probably the most important feature of the new pages is that administrators can now post on the page as either themselves or the “brand.” Further, admins can assume the identity of their page, “like” other pages, and comment on them under this assume identity. This is a huge development for viral page growth!
Read more about it here: http://www.allfacebook.com/new-facebook-pages-2-2011-02
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